Over my eight+ years of experience, I’ve focused on the following areas:
I’m passionate about people. From my experience managing creatives living across several time zones, public service professionals working to solve the most complex of problems, and even training thousands of volunteers in a single weekend, one thing is clear: I thrive guiding teams in high-intensity and unique environments.
From crafting powerful brand identities to bringing them to life through digital channels and in-person experiences, brand marketing runs through every aspect of my work. Plus, with a background in the public and nonprofit sectors, I know firsthand how a compelling story can translate into lifelong connection.
My experience in content strategy and execution runs the gamut. I’ve led teams creating multimedia content across several time zones, conducted user research and competitive analysis, and run email campaigns reaching millions of people weekly. I strive to ground my creative energy in goals, metrics, and data analysis.
I am deeply motivated by a passion for creating authentic connection in a digital age. From copywriting (my first true love, just ask my mom) to producing major fundraising events and brand activations, I like breaking down complex goals or ideas into manageable steps and making it happen.